I was looking online recently at great customer service
experiences. You know the kind where people go way beyond what the customer is
expecting. There were stories that
ranged from Morton’s Steakhouse delivering a full meal to a longtime customer
who jokingly sent a tweet asking them to meet him when his flight landed to a
pilot refusing to take off until a passenger made it to the airport to get to his
grandson’s last hours of life.
Sometimes companies understand when they can capture a
customer and turn them into a customer for life. There are instances where this makes all the
difference in a person’s life. Sometimes
it’s a simple thing of knowing that your complaint or problem is being taken
care of, to knowing that the people working for that company truly value you
and want you to come back.
If you own your own business, how’s your customer service?
Has your company, your employees or you ever gone above and beyond for a
customer? Not only can it give you a
customer for life, but it can garner you some great PR out of the process. Train your staff to be aware of these types
of customer service experiences and let them know you want them to go above and
beyond to give that customer more than they expect. You just might be surprised at the results.
Suzanne Cormier
Executive Director
BizWorks (Small Business Incubator)
Follow Suzanne Cormier on Facebook and
Twitter @BizWorksCenter
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