...Why I love a MAC

So when my husband wanted us to get an IMAC several years ago I looked at him like he was from outer space.  Get something other than a PC?  Try to learn how to use a new machine??? Well, he wore me down- we purchased a MAC and I have loved it ever since.  

So, recently we needed to buy more memory and updates, we called their help line and were able to speak to someone right away- someone knowledgeable and helpful.  We called one evening then called back the next day. We did not have to repeat the conversation- it was all there in notes from before- they guy was up to speed in seconds on what we needed. 

Also, our upgrades and additional memory were really inexpensive. So that evening we were sitting outside enjoying the evening and my husband said, “That is why I love a MAC, if this had been a PC it would have cost a lot of money to purchase what we did.”  And he was right. 

So, I started thinking about small business owners and how they actually help or prohibit people from buying their services or product.  Do you make it easy for someone to learn about you- to purchase from you and to even upgrade your services?  Do you offer reasonable deals to your long time customers and make sure they are still happy with your service? 

We all get lazy sometimes and think that we don’t need to check in or go the extra mile, but we do.  You need to make sure that choosing your business is an easy choice for someone and that staying with you has its benefits.  People have lots of choices out there and you need to be aware that making that extra effort might be the difference between keeping and losing a customer.  

Suzanne Cormier
Executive Director
BizWorks (Small Business Incubator)
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