Strategic Planning for Small Businesses

Strategic Planning for Small Businesses

A lot of small business owners feel like they don’t have enough time in the day to do everything they need to do to be successful.  So why would a small business owner want to spend time working on a strategic plan for their company?  Because, without the plan, you really have no idea where your business is going.  Taking the time to assess where your business is and setting goals can help move you through growth periods as well as down turns in your business.  

Taking time for a disciplined effort that can produce decisions and actions that shape and guide your organization sure sounds like something that should be worth your time.  Strategic planning can help you figure out where your organization is heading and the actions needed to make that progress.  

You can use that strategic document to communicate with everyone in your organization regarding the goals and the actions needed to achieve those goals.   Using this document to guide you and your organization can help your employees understand their role and how it contributes to success.   Even a one person show can use a strategic plan to help keep you focused. 

But use those goals to keep you focused and understand that goals and plans change and you should be flexible enough to make those changes as needed.  Explore the subject of strategic planning on the internet and learn the key elements needed.  Start making lists of goals for yourself every day and see if you can achieve them.  Because without goals, it becomes very hard to measure success. 

Suzanne Cormier
Executive Director
BizWorks (Small Business Incubator)
Follow Suzanne Cormier on Facebook and
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