Why Telling People Your Story is Important

One thing I have learned recently is that we haven’t done a good job of telling the story of BizWorks to the county leaders.   I made the assumptions (incorrectly) that since we had been around for so long that county leaders knew who we were and what we have done for economic development in this county.  I was wrong. 

We have recently gone on a campaign to correct this but I wish we had done it so much sooner.  Telling people who we are and what we are doing isn’t bragging- it’s letting people know your worth.  How many people do you see often that you assume they know what you do and how you are doing?  Probably a lot.  But you don’t think to tell them periodically what you do and how you do it.

This may be something that causes you to lose business.  Make sure people know who you are and what you do- so that if and when they need your service you are the first one they think to call. 

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Suzanne Cormier

Executive Director

BizWorks (Small Business Incubator)

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