I run a member-oriented organization and have also worked for
another one in my career. What I have
found is that it really matters how you and your employees treat your members.
It’s the same for your customers.
People
continue with you and your business based a lot of how they are treated and
whether or not they feel valued. I
belong to several of these organizations.
I have seen them do very well and not so well.
One of the key things I have found important is how the
owner or the one in charge values their members or customers. Are they money-driven to the point that when
you think about that organization that is all you feel they value? Do they recognize hard work and dedication to
their organization (you can tell this sometimes by employee/volunteer
attitudes)?
I have worked with organizations that do an excellent job of
recognizing hard work and value input. I have worked with some that care only
about their bottom line and make it clear to everyone.
So if you were to ask customers or members what they thought
of your organization what do you think they’d say? It might be worth some time to consider this-
it just might help you keep the customers or members you have and encourage new
ones to join you.
Suzanne Cormier
Executive Director
BizWorks (Small Business Incubator)
Follow Suzanne Cormier on Facebook and
Twitter @BizWorksCenter
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